The Karmelitermarkt as a new hotspot for plant-based cuisine
Vienna is known for its impressive variety of culinary offerings, but the city is now setting a new milestone: the first Viennese Tofu Manufactory at the Karmelitermarkt is opening its doors. A flagship project that promotes sustainable food production in the heart of the city. But what does this mean for the city and its residents?
A manufactory with a mission
The opening of Vienna's first tofu manufactory is not only another step toward sustainable nutrition but also an economic boost for the city. City Councillor for Economic Affairs Barbara Novak emphasizes: "Especially in economically challenging times it is crucial to strengthen Vienna's small businesses – they are the backbone of our economy and, as local providers of everyday goods, a key factor in the high quality of life in our city."
The manufactory is run by Elisabeth Hakel and Liwei Sun, who offer an exciting blend of Austrian organic quality and Chinese artisanal tradition. Their idea came about over a shared dinner, and after two years of preparation it is now a reality.
Tofu: An old product in a new guise
Tofu is not a new product. It has been consumed in Asia for over 2,000 years. But until now there was no place in Vienna where tofu was produced so fresh and in such high quality. The manufactory relies on organic soybeans grown locally, which makes production particularly resource-efficient.
Why tofu?
Tofu is a climate-friendly source of protein. It is high in protein, low in calories, and requires fewer resources to produce than animal products. At a time when sustainability is becoming increasingly important, tofu is the ideal choice for environmentally conscious consumers.
Support from the City of Vienna
The Vienna Business Agency supported the manufactory with €75,000. This funding helped with the renovation of the market stall and product development. Additionally, the founders received a women's bonus of €5,000 to promote female entrepreneurs.
Novak explains: "Female founders are the driving force of an innovative, strong, and successful economy. We want to enable female founders to successfully implement their business ideas."
A social and economic anchor
The manufactory is more than just a shop. It is a meeting place for the neighborhood and attracts visitors from all over Vienna. Through fresh production and direct sales, a lively place is created that enriches the district.
Vienna in comparison
Compared to other federal states, which often focus on traditional agriculture, Vienna, with projects like the Tofu Manufactory, demonstrates that urban food production can be an important part of the city's economy.
Future outlook
The opening of the Tofu Manufactory could be a model for further sustainable projects in Vienna. With support from the city and the growing demand for plant-based products, the manufactory's success is almost guaranteed.
Experts agree: "The demand for sustainable foods will continue to rise. Projects like the Tofu Manufactory are an important step in the right direction," says Dr. Michael Gruber, a renowned nutrition expert.
Conclusion
The first Vienna Tofu Manufactory is a sign of the city's shift toward greater sustainability and diversity. It strengthens the local economy, promotes innovative business ideas, and offers Viennese a healthy and eco-friendly alternative to conventional sources of protein.
- Location: Karmelitermarkt, Vienna
- Opening: 26 September 2025
- Support: Vienna Business Agency
- Founders: Elisabeth Hakel, Liwei Sun
For more information, visit the Vienna Business Agency website.
