If you can't be found online, you don't exist. The digital age has changed search behavior and made a good ranking on Google & Co. an essential foundation for success. The following 5 tips bring clarity to the jungle of search engine optimization and identify the most important measures.
Search engine optimization – not a mystery, yet complex
Start-up founders, as well as companies already established on the market, need a well-optimized website that ranks highly in search engines.A professional link building agency helps to avoid faux pas in internal linking and backlinks. As a rule, you should not rely on in-house SEO work, as the error rate is high and the associated risk even higher. If you cannot be found in organic search results, you cannot sell or win customers for your services.
Even a local restaurant is no longer discovered by chance while strolling through the pedestrian zone. People Google it and choose based on other visitors' reviews. This development in the digital age shows how important professional services are when optimizing your site for search engines.
1. | The website title and the domain – the be-all and end-all
A factor decisive for success and invisibility is the page title. It should contain the main keyword and be easy to remember. In addition, the domain name and the page title must be unique formulations without risk of confusion. You have 40 to 60 characters available, must avoid umlauts, and should choose a name that aptly describes the website's content. At the same time, the website title must be precise and interesting for the user. This challenge alone shows how important professional support in search engine optimization is. Hard-to-remember, very complex, and overly long page titles rank poorly on Google and are difficult to remember. Therefore, it is important to choose a descriptive title related to the respective page content.
2. | What should the main keyword be?
Every website is optimized for one main keyword and several secondary keywords. On a well-optimized page, the main search term is found in the domain name and title, as well as regularly in the content on the individual pages. Ideally, all keywords are included in the first paragraph of the website without appearing like SPAM or restricting readability. Target group research is an essential foundation for finding the right main search term. When using keywords, the 2-percent rule should not be exceeded. If a key term is used inflationarily, it comes at the expense of readability and is recognized by search engine algorithms. Here, the motto is: "Less is more".
3. | Internal and external links for more visibility
Building a good link structure requires patience and takes some time. With the right preparatory work in on-page and off-page optimization, you can give link building a boost. Internal links to further content on subpages are just as important here as backlinks that point to your own website from outside. In addition to backlinks from social networks and blogs, companies have the option of buying external links to accelerate link building. Since even the smallest mistakes can have serious consequences, building a good link structure is also a job for professionals.
4. | Writing for visitors AND for Google
It is known that Google includes over 200 ranking factors in the classification of a page. But no one knows exactly which details, besides keywords, the title, and high-quality content, are really relevant. However, it is a fact that in search engine optimization and in marketing you have to write for users and create added value. Websites that are devoid of content, off-topic, or stuffed with too many keywords have no chance in the top 10 of search engine rankings and thus in the competition. Those who focus on the needs of their target group and provide unique content with added value make an important contribution to SEO and stand out from the broad mass of competitors.
5. | Pictures speak louder than a thousand words
If you want to describe a product or a service, you can write long texts and thus highlight all advantages. But the problem with that is that both Google and the human visitor are put off by it. In modern SEO, images and videos play a very important role. However, it is also important here to ensure that the image descriptions are present AND correct. In many cases it is easier to let an image speak for itself and not require the website visitor to have a strong visual imagination. For the image or the video to have the desired effect, it should be compressed so that it loads quickly on digital devices and computers and avoids long waiting times. Visitors allow only about 3 seconds for loading. If an image or a video hasn't loaded within this period, the bounce rate can rise to as much as 80 percent.
Conclusion:
How useful is search engine optimization and do you need a specialist for it? Especially founders face this all-important question due to limited budgets. The fact is that successful SEO is carried out by professionals and that it's not worth skimping on search engine optimization and doing it yourself. It makes more sense to choose a tailor-made concept and book affordable SEO with a high success rate.
