A year full of success for the Familienland*Pass!
St. Pölten – The Familienland*Pass celebrates a record-breaking year in 2025! With around 13,500 new applications, the popular discount card impressively demonstrates that it has become an indispensable companion for families in Lower Austria. This impressive figure proves that the state government's offerings are hitting the mark. Family Provincial Councilor Christiane Teschl-Hofmeister comments proudly: "We are on the right track – and have been for over four decades!"
What is the Familienland*Pass?
The Familienland*Pass is a discount card that offers families in Lower Austria numerous discounts and special offers. With over 210,000 users, it is an indispensable tool for providing financial relief to families. The card is offered in cooperation with more than 500 partner businesses, ranging from retail and gastronomy to tourism and culture.
The impressive figures of 2025
The numbers speak for themselves: 42 new partner businesses were added last year alone, further increasing the card's attractiveness. These businesses offer not only discounts but also innovative leisure ideas for families.
A look into the history
The introduction of the Familienland*Pass dates back over 40 years. Originally started as a local pilot project, the card quickly developed into a statewide success. The continuous expansion of the partner network and the adaptation to modern needs, such as the introduction of the Familienland app, have contributed significantly to this success.
Die Familienland-App: A digital milestone
With the introduction of the Familienland-App, the Familienland*Pass becomes even more attractive. The app enables easy leisure planning and offers exclusive benefits at the push of a button. Users can view all partner businesses and their offers on a digital map. A particular highlight is the digital playground map, which clearly displays playgrounds and publicly accessible school outdoor spaces.
How do citizens benefit?
The benefits for citizens are manifold: from financial relief through discounts to incentives for varied leisure activities. A user of the card, Mr. Franz Müller from St. Pölten, shares his experience: "Thanks to the Familienland*Pass, we were able as a family to save over 300 euros last year. The variety of offers is impressive!"
Comparison with other federal states
While Lower Austria is setting standards with its Familienland*Pass, other federal states are trying to develop similar models. In Upper Austria, for example, there is the Familienkarte, which, however, includes fewer partner businesses and offers. The success of the Familienland*Pass could serve as a model for establishing similar projects in other regions.
Expert opinions and outlook
Expert Dr. Herbert Lang from the University of Vienna explains: "The Familienland*Pass is a prime example of successful social policy that reaches citizens directly. Its continuous adaptation to current needs makes it future-proof."
The state government plans to further expand the offering and attract even more partner businesses. Particular attention is being paid to digitizing the offers to make access easier for all citizens.
Conclusion: A successful model for the future
The Familienland*Pass has established itself as an indispensable tool for supporting families. The combination of attractive discounts, a wide network of partner businesses, and the modern Familienland-App makes it a successful model with appeal far beyond the borders of Lower Austria. The state government is firmly determined to continue this successful course and to further strengthen the Familienland*Pass.
Further information about the app and the Familienland*Pass can be found at www.familienland.at. If you have any questions, the team at Familienland Niederösterreich GmbH will be happy to assist you.
