comparista – the independent comparison portal

The startup comparista.org offers its visitors a qualitative comparison of products, webshops and financial services.
In times of a steadily growing range of products and services, it is becoming increasingly difficult for consumers to find the product that is optimal and of high quality for their needs. The platform comparista.org der Gebrüder Simon und Marcus Franzen steht den Konsumenten genau an diesem Punkt unterstützend zur Seite. Im Gegensatz zu ähnlichen Angeboten werden die Empfehlungen nicht aus bereits vorliegenden Rezensionen generiert oder durch die Schaltung von Werbung beeinflusst, sondern auf Basis von Fakten ermittelt.
"Our personal aim is for our users to find the product that is ideal for them with as little effort as possible. If we've done everything right, we deliver the joy of shopping, money saved and time saved," says Marcus Franzen.
The principle is relatively simple: the experts at comparista compare all available information and, based on the facts relevant to consumers, determine the best products and services. If an interested party is referred to the seller's site via comparista and makes a purchase there, the startup receives a small commission without any financial disadvantage to the buyer.
In this way the customer incurs no additional costs and the young platform can continue to operate independently, since its financing does not depend on advertising revenue or manufacturer sponsorship.
An additional bonus is that the young entrepreneurs can invest revenue and technical know-how from their already established software and consulting company zauberware technologies GmbH & Co. KG into their new project.
In addition to providing high-quality and independent advice to consumers, the startup also wants to give self-employed individuals and smaller companies the opportunity to draw attention to their products. Since many small and medium-sized companies do not have the necessary budget for large-scale advertising campaigns, comparista enables them to convince buyers with facts and quality.
Although the business plan only expected revenues at the beginning of 2017, the company can already operate at break-even.
Thus the ambitious goal of the Franzen brothers to run one of the leading comparison portals in Europe in five years is not far-fetched.
About comparista
The comparison platform was founded in 2016 by the brothers Simon and Marcus Franzen in Prien am Chiemsee and has been financially independent since October 2016.
More than 600 products from over 300 brands have already been compared, an iOS & Android application is about to be released, and from January 2017 the first financial products will be part of the portfolio.