An impressive donation record is attracting attention!
On 23 January 2026 it was announced that the dm Festessen-Initiative set a new donation record last December. An incredible €587,270 was raised to support people facing existential hardship. This impressive sum shows how powerful community engagement can be and what a difference it can make when many people help together.
The history of the dm Festessen-Initiative
The dm Festessen-Initiative, now in its seventh consecutive year, has become a fixture of the pre-Christmas season in Austria. Originally launched to spread a little warmth and togetherness during the cold season, the initiative has developed into a significant social event. Each year, the generosity of dm customers raises funds that allow people in need to enjoy a festive three-course organic menu.
The secret of success
Harald Bauer, Chairman of dm’s management board, emphasizes that the initiative’s success is built on a strong sense of togetherness. More and more organizations are taking part, more dm employees are volunteering, and dm customers are generous. These factors help the initiative set a new record year after year.
Organic menu made with regional ingredients
A special highlight of the dm Festessen-Initiative is the three-course organic menu prepared with regional ingredients. In cooperation with BIO AUSTRIA, the food is sourced from organic farmers in the region. This not only guarantees freshness and quality but also supports local agriculture. More than 800 kilograms of organic Tafelspitz, 600 kilograms of organic potatoes, and 500 kilograms of organic pumpkin were processed for this year’s campaign.
Emotional feedback from the facilities
The feedback from the participating facilities is overwhelming. Many of the guests experience a special bright spot during the pre-Christmas season that gives them hope and a sense of togetherness. A three-course meal with meat is pure luxury for many of the residents, and the gratitude is great. Adelheid Karner from neunerhaus Wien reports on the radiant faces of the guests who were able to enjoy the festive meal.
An effort that has a lasting impact
Not only do the guests benefit from the dm Festive Meals initiative. The dm employees who use their „mehr vom leben tag“ to help on site also take positive memories away from their involvement. Whether cooking, decorating, or serving meals – the volunteer helpers contribute decisively to the success of the initiative.
The future of the dm Festive Meals initiative
The future of the dm Festive Meals initiative looks promising. Participation grows with each year, and people’s willingness to donate remains unwavering. Given the current economic situation and the rising number of people in need, the importance of such initiatives is greater than ever. The dm Festive Meals initiative will continue to play an important role in the coming years in helping people in need in Austria.
Conclusion
The dm Festive Meals initiative is an impressive example of what can be achieved when people work together. With a record sum of €587,270, the initiative sends a strong signal of solidarity and shows that even small contributions can make a big difference. The collaboration with BIO AUSTRIA and the support of local organic farmers additionally ensure that the campaign benefits not only people but also the environment.
The future of the dm Festive Meals initiative looks bright, and hopefully many people will be able to benefit from this wonderful campaign in the years to come.
