A Christmas miracle for the most vulnerable
Vienna, 7 January 2026 – In a time when many people face financial challenges, there are still stories that warm the heart. One of them is the annual Christmas campaign "Spielen Sie Christkind", organized by the Arbeiter Samariterbund Österreichs in cooperation with the Austrian Post. For the 13th time this campaign was carried out and once again this year managed to distribute an incredible 22,166 gifts to children in poverty.
A tradition full of hope and joy
The initiative "Spielen Sie Christkind" has developed into a beloved tradition that not only hands out presents but also brings hope and joy to the hearts of those who need it most. The campaign aims to give children from socially disadvantaged families an unforgettable Christmas. The focus is not only on material gifts but also on imparting confidence and a sense of community.
"Our heartfelt thanks go to everyone who contributed to this great result. Donations from private individuals, organizations, companies and even schools made it possible for children in social institutions or from disadvantaged families to enjoy a wonderful Christmas," explains Reinhard Hundsmüller, Federal Director of the Samariterbund, with joy.
The role of the Austrian Post
A key partner in this campaign is the Austrian Post. With its logistical know-how and willingness to get involved in social projects, it plays an indispensable role. Walter Oblin, General Director of Austrian Post AG, emphasizes: "In December we reliably delivered around one million items every day. The gift packages from our joint initiative with the Samariterbund were particularly close to our hearts. These shipments were literally a gift, as they stood for hope, confidence and festive moments."
A logistical masterpiece
The Austrian Post ensured that all packages marked with the note #TeamChristkind were shipped free of charge and delivered on time. This outstanding logistical achievement is proof that large companies can also take responsibility and make a difference in society.
Celebrity support and public attention
The campaign also received prominent support from personalities such as Dany Sigel, Dirk Stermann, the Nino aus Wien and Romeo Kaltenbrunner. These celebrities helped generate the necessary attention and public awareness. Their commitment contributed to the campaign being not only a logistical but also a media success.
The importance of celebrities in social projects
Celebrities have a unique ability to draw attention and spread messages. Their participation in such projects can be crucial to maximizing the reach and impact of a campaign. Dirk Stermann said: "It is important that we use our reach to draw attention to the needs of the most vulnerable. Children should always be at the center of our efforts."
The economic situation and its effects
Amid rising housing and energy costs and general inflation, people's willingness to donate is far from a given. Many households in Austria are under financial pressure, which makes the importance of solidarity and community all the more significant.
"Now more than ever it is important to show solidarity and stand by the most vulnerable in our society. Children should never be short-changed," Hundsmüller concluded. These words underscore the urgency of not losing sight of others' needs, even in difficult times.
Comparison with other federal states
The success of the campaign across Austria shows that solidarity knows no regional boundaries. While most gifts were distributed in Vienna, there was also impressive participation in rural regions. This widespread support is a strong signal of unity and shared commitment.
A look into the future
The "Spielen Sie Christkind" campaign has proven that collective engagement can achieve great things. In the coming years, the Samariterbund and the Austrian Post plan to further expand the initiative. More collaborations with schools and local businesses are planned to increase the campaign's reach and impact.
Long-term effects on society
In the long term, this campaign could not only meet the immediate need for gifts but also raise awareness of social inequalities and foster a culture of solidarity. Experts agree that such initiatives can have a lasting positive effect on the social fabric. "If we succeed in sensitizing young people to social issues, we lay the foundation for a fairer future," explains social scientist Dr. Maria Huber.
How you can help
Even though the Christmas season is over, the need for support remains. The Samariterbund offers numerous ways to get involved and make a difference. Whether through direct donations, volunteer work or sharing information – every contribution counts.
- Online donation: www.samariterbund.net/spende-kinder-in-not
- Donation account: IBAN: AT04 1200 0513 8891 4144
- BIC: BKAUATWW
- Purpose: "Kinder in Not"
The story of the 22,166 gifts is an impressive example of what is possible when people come together and work for a better world. May this campaign inspire many more people to live the spirit of Christmas all year round.
