A Christmas miracle for the most vulnerable
Vienna, 7 January 2026 – At a time when many people are struggling with financial challenges, there are still stories that warm the heart. One of them is the annual Christmas campaign „Spielen Sie Christkind“, organized by the Arbeiter Samariterbund Österreichs in cooperation with the Österreichische Post. For the 13th time this campaign was carried out and this year again managed to distribute an astonishing 22,166 gifts to children living in poverty.
A tradition full of hope and joy
The initiative „Spielen Sie Christkind“ has evolved into a beloved tradition that not only distributes gifts but also brings hope and joy to the hearts of those who need it most. The campaign aims to give children from socially disadvantaged families an unforgettable Christmas. It focuses not only on material gifts but also on instilling optimism and a sense of community.
“Our heartfelt thanks go to everyone who contributed to this wonderful result. Donations from private individuals, organizations, companies and even schools made it possible for children in social institutions or from disadvantaged families to experience a beautiful Christmas,” says Reinhard Hundsmüller, Federal Managing Director of the Samariterbund, full of joy.
The role of the Österreichische Post
A crucial partner in this campaign is the Österreichische Post. With its logistical know-how and its willingness to engage in social projects, it plays an indispensable role. Walter Oblin, General Director of the Österreichische Post AG, emphasizes: „In December we reliably delivered around one million items daily. The gift packages from our joint initiative with the Samariterbund were particularly close to our hearts. These shipments were, in the truest sense, a gift, because they stood for hope, confidence and festive moments.“
A logistical masterpiece
Austrian Post ensured that all packages marked with #TeamChristkind were shipped free of charge and delivered on time. This great logistical achievement is proof that large companies can also take responsibility and make a difference in society.
High-profile support and public attention
The campaign also received high-profile support from personalities such as Dany Sigel, Dirk Stermann, Nino aus Wien and Romeo Kaltenbrunner. These celebrities helped generate the necessary attention and awareness among the general public. Their commitment helped make the campaign not only a logistical but also a media success.
The importance of celebrities in social projects
Celebrities have a unique ability to generate attention and spread messages. Their participation in such projects can be decisive in maximizing a campaign's reach and impact. Dirk Stermann said: "It is important that we use our reach to draw attention to the needs of the most vulnerable. Children should always be at the center of our efforts."
The economic situation and its impact
Amid rising housing and energy costs as well as general inflation, people's willingness to donate is far from guaranteed. Many households in Austria are under financial pressure, which makes the importance of solidarity and community all the more crucial.
"More than ever, it is important to show solidarity and stand by the most vulnerable in our society. Children, in particular, should never be left wanting," Hundsmüller concluded. These words underscore the urgency of not losing sight of the needs of others, even in difficult times.
Comparison with other federal states
The success of the campaign across Austria shows that solidarity knows no regional boundaries. While most gifts were distributed in Vienna, there was also an impressive level of participation in rural areas. This widespread support is a strong signal of unity and shared commitment.
A glimpse into the future
The campaign „Spielen Sie Christkind“ has proven that collective engagement can achieve great things. For the coming years, the Samariterbund and the Österreichische Post plan to further expand the initiative. More collaborations with schools and local businesses are planned to increase the campaign's reach and impact.
Long-term effects on society
In the long term, this campaign could not only meet the immediate need for gifts but also raise awareness of social inequalities and foster a culture of solidarity. Experts agree that such initiatives can have a long-term positive effect on the social fabric. „If we succeed in sensitizing young people to social issues, we lay the foundation for a fairer future,“ explains social scientist Dr. Maria Huber.
How you can help
Even though the Christmas season is over, the need for support remains. The Samariterbund offers numerous ways to get involved and make a difference. Whether through direct donations, volunteer work, or sharing information – every contribution counts.
- Online donation: www.samariterbund.net/spende-kinder-in-not
- Donation account: IBAN: AT04 1200 0513 8891 4144
- BIC: BKAUATWW
- Purpose: "Children in Need"
The story of the 22,166 gifts is an impressive example of what is possible when people come together and work for a better world. May this initiative inspire many more people to live the spirit of Christmas throughout the year.
