If you're not found on the internet, you don't exist. The digital age has changed search behavior and ensured that a good ranking on Google and the like is an essential foundation for success. The following 5 tips bring clarity to the jungle of search engine optimization and name the most important measures.
Search engine optimization – not a book with seven seals, and yet complex
Entrepreneurs, as well as companies already established on the market, need a well-optimized website that ranks highly in search engines.A professional linkbuilding agency helps avoid faux pas with internal linking and backlinks. In principle, one should not rely on DIY for SEO, since the error rate is high and the associated risk even higher. If you are not found in organic search results, you cannot sell and cannot win customers for your services.
Even a local restaurant is no longer discovered by chance while strolling through the pedestrian zone. People Google it and choose it based on other visitors' reviews. This development in the digital age shows how important professional services are when optimizing your own site for search engines.
1. | The website title and the domain – the be-all and end-all
One factor that decisively determines success or invisibility is the page title. It should contain the main keyword and be easy to remember. In addition, the domain name and the page title must be a unique formulation without risk of confusion. You have 40 to 60 characters available, must avoid umlauts, and should choose a name that accurately describes the website's content. At the same time, the website title must be precise and interesting for the user. This challenge alone shows how important professional support in search engine optimization is. Hard-to-remember, very complex and overly long page titles rank poorly on Google and are difficult to remember. Therefore it is important to choose a descriptive title that relates to the respective page content.
2. | Which main keyword should it be?
Every website is optimized for a primary keyword and for secondary keywords. The main search term appears on a well SEO-optimized site in the domain name and the title as well as regularly in the content on the individual pages. Ideally, all keywords are included in the first paragraph of the website without evoking SPAM or limiting readability. Audience research is an essential foundation for finding the right main search term. When using keywords, the 2-percent rule should not be exceeded. If a key term is used inflationarily, it comes at the expense of readability and is recognized by search engine algorithms. So: "Less is more".
3. | Internal and external linking for more visibility
Building a good link structure requires patience and takes some time. With the right preliminary work in on-page and off-page optimization, you can support linkbuilding. Internal links to further content on subpages are just as important here as backlinks that point to your website from the outside. In addition to backlinks from social networks and blogs, companies have the option of buying external links to accelerate link building. Because even the smallest mistakes can have serious consequences, building a good link structure is also something for professionals.
4. | Write for visitors AND for Google
It is known that Google includes over 200 ranking factors in the evaluation of a site. But no one knows exactly which details besides the keywords, the title and high-quality content are really relevant. The fact is, however, that in search engine optimization and in marketing one must write for users and create added value. Contentless, off-topic or keyword-stuffed websites have no chance in the TOP 10 of search engine rankings and therefore in the competition. Those who focus on the needs of their target audience and provide unique, value-added content make an important contribution to SEO and stand out from the broad mass of competitors.
5. | Pictures say more than a thousand words
If you want to describe a product or a service, you can create long texts and thus highlight all the advantages. But the problem is that both Google and the human visitor are put off by that. In modern SEO, images and videos play a very important role. However, you must also ensure here that the image descriptions are present AND correct. In many cases, it is easier to let an image speak for itself and not require the website visitor to have a strong visual imagination. For the image or video to have the desired effect, it should be compressed so that it loads quickly on digital devices and computers and avoids long waiting times. Visitors give load time barely 3 seconds. If an image or a video has not opened within this period, the bounce rate increases to up to 80 percent.
Conclusion:
How sensible is search engine optimization and do you need a specialist for it? Especially founders face this all-important question due to limited budgets. The fact is that successful SEO is done by professionals and that it is not worth skimping on search engine optimization and doing it yourself. It is more sensible to choose a tailor-made concept and book affordable search engine optimization with a high success rate.
