Online marketing is becoming increasingly important due to the rising number of tablets and smartphones. This naturally also causes changes in the advertising industry. Traditional advertising is becoming increasingly superfluous; nowadays, the focus is exclusively on content. But which content is promising? With which posts can new customers be won? How should the content be created, written, printed, and distributed? Questions you must answer if you decide on a career in the online marketing sector.
What career opportunities are available?
The following marketing jobs are more popular than ever and promise good career prospects:
- Online Marketing Manager
- Content Manager
- Affiliate Marketing Manager
- Social Media Manager
- Email Marketing Manager
- SEO Manager
- E-Commerce Digital Marketing Manager
- Innovation Marketing Manager
- Marketing Assistant or Consultant
- Marketing and Event Manager
- Product Marketing Manager
Of course, the list of potential employers is also long. In city halls, campaigns for city marketing are being considered, publishers want to convince with subscription marketing, and museums are planning various measures to ensure the next exhibition is a success.
Possible employers include:
- Marketing departments in companies
- Market research institutes
- Cities and municipalities
- Management consultancies
- Museums
- Publishers
- NGOs
- Associations and clubs
- Advertising, SEO, PR, and content marketing agencies
Between classic vocational training and university studies
Years ago, online marketing was considered a classic career-changer industry. Today, however, various qualifications are already required for an interested person to even have a chance in the promising online marketing market. There is no other industry today that is as diverse and convincing with numerous perspectives. For this reason, it is no surprise that more and more training opportunities are being offered; the classic career changer who could still gain a foothold in the online marketing industry years ago hardly exists today.
But what training opportunities are available to interested parties?
Classic vocational training
Have you just finished school and are interested in training with a "marketing" focus? You have the classic options of "Media Clerk Digital and Print" or "Marketing Communications Clerk" available, although there are also various private providers that offer sound training as an Online Marketing Manager. It should be noted that such specialized training is, of course, extremely expensive. It is important that you choose a dual vocational training program so that you can also gain practical experience during your training.
University studies
Are you deciding on a university degree? Subsequently, you will complete a theoretical deep dive. A university degree guarantees you general expertise in the fields of communication or media science and marketing. However, there are also special courses, again from private providers. For example, you can complete a private study program as a "Specialist in Online Marketing." It should be noted that practical units are also offered. Here, private providers have the advantage, as they score points with a high degree of practical relevance.
The internship
Have you decided on a foundation – i.e., university studies or classic vocational training? Subsequently, you should decide on the area in which you want to work later. Internships are helpful here. Gain your first experience, make contacts, and answer the question of which area you enjoy the most.
The traineeship
A traineeship is the most common way for interested parties to gain a foothold. You will learn – as part of a normal working day – what tasks arise in a company and what tasks you must fulfill. The advantage over a normal internship? Traineeships are better paid. In addition, there is a higher probability that you will be hired after the trainee program and thus start working at the company.
Further education
Have you already been able to gain practical experience and do you have vocational training? Subsequently, further education can help you. Further education is often a career springboard. Particularly popular? So-called intensive seminars.
The classic career change
Even though there are various training opportunities, there are still career changers. However, complete career changers who have not yet been able to gain marketing experience are very unusual today. In many cases, it is a strong online affinity that ensures that the lack of expertise is compensated for. A blog, your own website, active social media activities – all these factors can enable a career change and (at least partially) replace the missing qualification.
